Deciding to add billboard advertising to your marketing campaign can have many positive effects. Not only does out-of-home advertising build brand awareness, but it helps push out your campaign to a potentially huge audience. When it comes time to purchase billboard space you have options. Locally-owned and operated outdoor advertising businesses typically have the most regional knowledge and experience. A billboard franchise company is often a local branch of a larger conglomerate with established practices to follow. You can even strike out on your own and connect with individual billboard retailers to find the best location for your ad.

Each type of business offers the same basic service, a billboard to put up your ad. However, not all present that service in the same way with the same level of customer care and support. Who you work with can also impact pricing. Finding the right vendor for your specific needs, that can help guide you through the entire billboard advertising process, is essential.